Instagram is one of the world’s most popular social media platforms. It primarily features images and allows users to share them. Instagram initially elevated several other popular features.

Other popular social media platforms have now adopted these features. This is only a testament to the outside influence that this company has had on the social media industry.

Let us take a quick walk through some of the most interesting details about this company. Before we dig in, check out Profile Mate Review and start using Instagram as a marketing tool!

Most Important Information to Know About Instagram

There are a lot of interesting things that you can learn about Instagram if you take the time. Many of the features that you enjoy on other popular social media platforms were created by the team that developed this one.

Tracing back the history of ideas is always one of our favorite pastimes. Let’s see if you feel the same way after reading these interesting tidbits of information.

History of the Company

When the company first launched, it did not take long for it to become popular. It was 2010 when the website was first introduced to the world.

 After only two months, they already had 1 million registered users. By the end of the year, they were at 10 million. By the summer of 2019, they were over 1 billion active users.

During this time, they were acquired by Facebook. Facebook purchased Instagram in 2012 for $1 billion in total. As of today, it is the fourth most downloaded mobile app on all platforms.

Innovative Features

Many people have and what it was that allowed the company to experience such success. The founders of the company credit the platform’s initial focus on photo sharing for their success. Sharing photos was not easily available on many platforms back then.

They also added other major features. These helped to introduce further complexity to the platform and increase user engagement.


Today followers are taken almost for granted. However, there was a time when the concept of a follower had not yet existed. Instagram pioneered the trend of having followers.

 It allowed people to choose accounts and follow them. This allows them to be instantly updated whenever that account posted new content. This has since evolved to become an important instrument for many social media marketers.

You have likely heard about influencers. These are people who have large followings on social media platforms. They can effectively promote products for companies interested in advertising to specific demographics.


One thing that truly helps to set this platform apart from its competitors are the photo filters. Today filters are very common on many different mobile applications.

However, when this platform was originally released, it was not nearly as ubiquitous. They helped to popularize the concept. This was a unique take on an interesting concept.

It allows users to produce photographs that looked as if professionals took them. Best of all, the future was incredibly easy to use, and all it required you to do was press a single button.


Hashtags are another major feature that is nearly ubiquitous today. These allow you to tag your content that you post on social media to find it later easily.

They also commonly feature viral hashtags. At the time of Instagram’s release, the only other platform with any other features similar to this was twitter.

Today, many other platforms feature these, but it will always be Instagram that helped pioneer the concept.

Information on Instagram Users

 There are over 1 billion active users today on the platform. Many people credited success for the ability to cultivate social settings online on the platform.

 Whenever people gather together, it increases the popularity of any social media platform. Easily being able to share photos was a novel concept when this platform was first released.

 It quickly proved to be a successful component of the social media industry. Today it is one of the dominant players, and it will likely continue to be so for many years.

 Great Interface

This mobile application is one of the most well-designed out of all applications. The user interface is often one of the core components of any mobile application.

Applications that do not have the good of mobile interfaces are not very popular. If you have an application that is difficult to use, it will be unlikely for people to recommend it to others.

 We can all learn from Instagram’s success. Getting people to share content with others on your platform is the best way to achieve success.

The easier it is for anyone to pick up your application and begin to use it, the more people will share their content by using your application.

 Connect with Others

Social connection is one of the most important parts of life. Any platform that allows you to form bonds with others easily will likely be more popular.

Then more easily, people can form bonds with others on a social media platform; the more they will come back to it. As they go back to the same platform more often, they will be more likely to bring others along with them on each visit.

In this way, it is possible to see how a social media platform such as this could grow organically. People often share things that they like. The easily usable features on this platform made it where many people loved using it.

 For that reason, they shared the platform and spread it to many others in a very short time.

 Live Video

In recent years the company has continued to innovate by introducing live video. Live video streams are becoming increasingly popular among many of today’s youth.

They allow people to easily share the video while they would like with all of their followers worldwide. It is an easy way for people to keep up with each other regardless of how far away they are.

Suppose you would like to keep your eyes on the action from the front row of some of your most favorite events. In that case, you might be able to catch a live version of it on the social media platform.

It is possible to have social interactions while watching these live video streams. They feature live chat so you can talk with all of the other followers who are also watching the live video stream.

 Being able to talk with others while you are watching a particular show is truly phenomenal. If you have not experienced something like this before, it is worth checking out.

 You will be impressed at exactly how immersive it can be.

 Final Thoughts on the Popularity of Instagram

Like many other social media platforms, Instagram has come into the lives of many of today’s people. Whether we want to admit it or not, the company will likely be here to stay for a long time. We can all learn a few things from the fast success of this star. Today it is owned by Facebook, but before then, it was a startup like many others. However, it achieved a level of success that few other companies could ever hope to rival.